Use a variety of upper case and lower case letters, numbers, and symbols
(e.g. FL_Attorney74! is stronger than flattorney)

Longer is better
(e.g. aequitasetveritas7 is stronger than jurismajor7)

Avoid sequential letters or numbers
(e.g. abc123 or qwerty765)

Avoid common, easily guessed words
(e.g. Your name, Your firm, "password")